Friday, February 14, 2020

Key insights and practical lessons of Wal-Mart Essay

Key insights and practical lessons of Wal-Mart - Essay Example The company runs the largest grocery store in United States of America, and in 2009, over 51% of its sales revenues in United States of America came from its grocery stores (Roberts and Bergs, 2012). This revenue amounted to 258 billion United States dollars. The company has a presence in North America, operating a retail warehouse business. The company has an approximate number of 8500 stores in 15 different countries. In these 15 countries, the company has different brand names. For instance, in United States of America, the company operates under the brand name of Wal-Mart. In Mexico, the company operates under the brand name of Walmex, while in India; the company operates under the brand name of Best Price (Roberts and Bergs, 2012). The company also has retail stores in Japan, Argentina, South Africa, China and the United Kingdom. Despite its successes, the company does not have operations in East Africa, and in particular Kenya. Kenya has the most dominant economy in East Africa , and it has a fast growing retail market within the region (Agwuele, 2012). It also has an open economic system, which is conducive in attracting Foreign Direct Investments in the country. It has one of the best labor force in Africa, and good infrastructures such as an elaborate road network, and efficient supply of energy (Agwuele, 2012). On this basis, the country is a good destination for the entry of the business within the region. Despite its successes, the company does not have operations.

Sunday, February 2, 2020

Panera Bread Company Essay Example | Topics and Well Written Essays - 1000 words

Panera Bread Company - Essay Example In order to achieve this, business organizations have to implement certain strategies. Each and every product needs to be designed or made on the basis of customer’s needs and wants. Panera Bread Company has so many outlets in US and Canada and each outlet has its own varieties of customers. Thus, in order to maintain a steady flow of customers they have to follow certain marketing strategies tailor made to meet the requirements of each and every outlet, depending on the peculiar characteristics of the outlet. The franchisee business model is quite appropriate in the food and beverage industry. However, unlike it is competitors, Panera does not have many Franchisee units. So to increase the franchisees the company has to implement some new strategies. Because of the strict policies Panera does not have as many outlets as its competitors like Star Bucks and McDonald’s have. Not cashing in on the attractive concept of franchising is the main drawback of Panera. The issues however can be easily solved on the basis of franchises and the management professionals have to follow some kind of marketing activities such as market campaigns, Employees and customer’s awareness classes. . To get more in to franchising the rules should be cut down on the basis of this we can improve our business activities as well as our customers. It is needless to mention that every business operates on the basis of profitability and for Panera to